likeable book reviews


Praise for Likeable Business:

“From transparency, to authenticity, to the impact of sharing one’s values via story telling – Dave Kerpen’s blueprints on how to run a business move from “Likeable” to essential.  Ben & Jerry’s was founded on these values in 1978 and has practiced them through the company’s phenomenal growth to this very day.  With communication at digital speeds in today’s corporate world, it’s no longer a choice to be responsible.  Consumers choose to support business who practice values-led business. The opportunities when running your business in a responsible manner allow great freedom within your organization and externally with the ever-growing conscious consumer world around us.” — Jostein Solheim, Ben & Jerry’s CEO

“Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector.  Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.” — Charles Best, Founder, DonorsChoose.org

“This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the 21st century needs to read this book.” –Meg Cadoux Hirshberg, author, For Better or For Work:  A Survival Guide for Entrepreneurs and Their Families

“Dave provides a blueprint that allows entrepreneurs everywhere to build a successful, likeable business in this era of social media.” –Scott Gerber, Founder, Young Entrepreneurs Council

“A masterful story teller, Dave Kerpen takes you on a journey into the wonderful new world of tomorrow.  It’s a place where customers love you and ensure your business success.  This is no wishful utopia.  It’s a reality within reach if you follow the principles of Likeable Business.”  –Michael Stelzner, CEO of Social Media Examiner and author of Launch: How to Quickly Propel Your Business Beyond the Competition

“Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be Likeable in business, you MUST read this book!” –Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author of Running the Gauntlet & The Mirror Test

 

Praise for Likeable Social Media:

Dave gives you what you need: Practical, specific how-to advice to get people talking about you. -Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

This book is not simply about using social media—it’s about creating a business that’s worth talking about. I more than like this book; I recommend this book for anyone who doesn’t want to get left behind in the evolving world of marketing.  -John Jantsch, author of Duct Tape Marketing and The Referral Engine

Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. -Jim McCann, Founder of 1-800-FLOWERS.COM and Celebrations.com

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far. -Scott Monty, Global Digital Communications, Ford Motor Company

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